Who should own my Trademark?

Trademark owner

At first glance, this might seem like a completely pointless question. Of course I should be the owner of my trademark! But is it that simple?

At iGERENT, we not only provide our clients with information regarding the registration process in specific countries, we also help them define a global trademark strategy, and among the subjects that come up most often is the owner of trademark and who it should be. There are different aspects of this subject that future trademark owners must concern themselves with. 

What do Burger King and Target have in common?

Burger King and Target

One of our American clients wrote to us recently to tell us an interesting anecdote from his recent trip to Australia. During his trip, he decided to visit one of the traditional fast food joints to eat something, but when he entered into the restaurant – which he assumed was Australian – he realised that everything reminded him of a traditional chain in his home country, Burger King: the menus, design and even the colour scheme. 

Google Spoke: This is Not What You Are Looking For

Google Logo

Any entrepreneur, or owner of a new business, will face great uncertainty when launching a project, and this uncertainty might come from very unexpected sources, like for instance one of Google’s practices.

A client contacted us recently to request a trademark search in the United States. The client, who wishes to remain anonymous, had already started using a trademark that they liked and wished to get our advice regarding registration.

Registered trademark symbols: Types, differences and uses

Registered trademark symbols

Although we are used to seeing these symbols everywhere, we have noticed that most people do not have a clear knowledge of their different uses and applications. What’s more, they don’t know how to write them. 

This is why we have created this brief guide, to avoid misunderstandings and above all so that you can learn how to write and use the Trademark™, Registered Trademark ® and Copyright©.

NOTE: If you end up having trouble writing these symbols, we advise you to simply copy them from this page. The best way to have them always at hand is to bookmark this article.

7 Things You Should Know About International Trademark Registration

International trademark registration

International trademark registration appeals more and more to businesses that are doing work around the globe. And with the rise of e-commerce and the digital marketplace, it is difficult to find a business that doesn't need protection. 

If you are considering international registration for your trademark, we can help.

Patent vs Trademark: What's the Difference?

Difference between patent and trademark

A common piece of advice liberally provided to all new or potential entrepreneurs by people in the know is to start by protecting their intellectual property. As recommendations go, it’s a sound one – intellectual property often represents a significant part of a business’ assets.

However, business gurus usually leave it at that and fail to provide any useful details on how exactly one should go about obtaining protection.

Luckily, this is exactly what we do at iGERENT. Without further ado, let’s get into it.

Trademarks and the Amazon Brand Registry

Trademarks and Amazon Brand Registry

Amazon is a monster, but in the good sense of the word. This one-stop shop for everything you may need - and in most cases not - is the perfect meeting place for responsible consumers, shopaholics and sellers.

In this virtual marketplace that allows for the average Joe to compete face to face with big businesses, how can a seller, whether small or large, get an edge over their cutthroat competitors? Well, the solution is simple: as always, trademarks.

What To Do When You're a Victim of Domain Squatting

Victim of Domain Squatting

Your domain name is essential to your business. You want it to be memorable, and easy for your customers to find.

There are 314 million active domain names, and that number only continues to rise from year to year.

What happens if the domain name you want to use for your business has already been taken? Or if a domain name that is suspiciously close your business's name exists?

What Can Be Trademarked?

What can be trademarked

Your business is growing and the quality of your products or services has already given your venture an edge over the competition. However, beyond continuing to do what you've been doing, that is, successfully growing your business, how do you maintain and bolster the integrity of your brand? More importantly, how do you increase brand awareness while solidifying your brand's place in any given market?