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What Can and Cannot be Trademarked?

What cannot be trademarked

There is often a lot of confusion and misinformation surrounding the topic of what can and what cannot be registered as trademarks.  

Now that your business is growing and your sales are improving tremendously, you believe that it is time to trademark your business name. Many people in the exact same position ask this question: “What can I trademark?”. They wonder about this because they are unsure as to whether it is possible to trademark a color, a common word, a symbol, or even their birth names.

We will provide some answers to this question in the following paragraphs.

Don’t Feed the Patent Trolls - Intellectual Property

Patent trolls

A new malicious practice had taken over and swept across several businesses worldwide. This trend seems to have started in the United States, but it has quickly spread and become a common practice among several criminal and fictitious organizations, whose sole purpose is to operate in gray areas to try to enforce patent rights over vaguely related products or ideas.

The Business Benefits of Registering Sound Trademarks

Sound Trademarks

Although sounds are included in the types of marks that can be registered, traditionally, trademarking sounds has been very difficult and sometimes burdensome for trademark agencies to protect. The first known record of a trademark of this kind is from the early 1970s, by the American news company NBCS. This company fought an uphill battle but successfully trademarked the sound that was played when switching through different segments of their radio recordings.

What are the Rights Related to a Trademark?

Registered trademark rights

Trademarks have existed since ancient times. From engraving signatures on artistic creations to drawing symbols and words on pottery, people have always come up with a way to demonstrate ownership.

However, trademarks started to play an important role when industrialization began. Since then, they have become an important factor in the modern world of market-oriented economies and international trade.

With all this in mind, why have trademarks become so important?

What You Need To Know Before You Register a Trademark Overseas

Register a trademark overseas

Doing business abroad opens up a lot of opportunities for your business. It can mean introducing your product to millions of new customers, but it also leaves you vulnerable to trademark infringement.

It can also be confusing when trying to navigate the trademark process alone.

Here's what you need to know about the trademark process for registering overseas to help keep your trademark safe.

Intellectual Property in the Fashion Industry

Intellectual property in the fashion industry

The fashion industry is constantly evolving creating new styles and trends that are imposed worldwide. For this reason, it is important to protect the Intellectual Property (IP) rights that emanate from these creations. This includes from the protection of the industrial design of each of the garments created, to the protection of the name or trademark through which such garments are identified in the market, through a series of other Intellectual Property rights that can be protected.

What are the main differences between a trademark and a brand?

Difference between trademark and brand image

To understand what is the main difference between trademark and brand we’re going to start defining both concepts. Only when you know what’s exactly each word then you can understand what are the differences.

What is a trademark?

A trademark is a recognizable insignia, phrase or symbol that denotes a specific product or service and legally differentiates it from all other products.

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