Blog

Intellectual Property in the Fashion Industry

Intellectual property in the fashion industry

The fashion industry is constantly evolving creating new styles and trends that are imposed worldwide. For this reason, it is important to protect the Intellectual Property (IP) rights that emanate from these creations. This includes from the protection of the industrial design of each of the garments created, to the protection of the name or trademark through which such garments are identified in the market, through a series of other Intellectual Property rights that can be protected.

What are the main differences between a trademark and a brand?

Difference between trademark and brand image

To understand what is the main difference between trademark and brand we’re going to start defining both concepts. Only when you know what’s exactly each word then you can understand what are the differences.

What is a trademark?

A trademark is a recognizable insignia, phrase or symbol that denotes a specific product or service and legally differentiates it from all other products.

Series trademarks – What are series marks and what are they useful for?

What are series trademarks

Practically every country in the word allows one to register trademarks in order to protect the name or design they use to promote their goods or services.

Why register a trademark?

The only way to thoroughly protect your trademark is to register it. If you don’t register your brand name as a trademark, then your business could be harmed by third parties who decide to use the same name or logo.

How to use your corporate image correctly

corporate image

When talking about corporate image, many quickly associate this term with logos. But do you think this concept only refers to the visual elements of a brand? Far from it...

In general terms, we can say that the image of a business is a matter of brand perception; that it is a matter of designing and defining the elements that represent the brand and its values. Therefore, it is an intangible concept.

The Difference Between Trademark and Copyright

The Difference Between Trademark and Copyright

Are you fully aware of what Intellectual Property rights mean? Can you register your trademark in the US, even if you're not from the US?

If you are using the words trademark, patent, and copyright, then you are referring to intellectual property. From creating your business logo to coming up with a domain name, startup businesses should be knowledgeable in intellectual property rights or risk infringement.

It is a common error for many to interchange the use of trademark and copyright.

Allow us to set the record straight.

Do you know which brands we remember most easily?

Famous trademarks and brands

Can you bring to mind the image of a brand from your memory even if you’re not a paying customer? Interestingly enough, consumers tend to remember certain famous logos, even if they have no connection with that brand. Do you have any idea why this might happen? And why are other less well-known brands not recognized by consumers?

Retailer brand vs own-brand

Differences between retailer brand and own-brand

Each of us has, at least once in our lives, consumed a retailer brand product, otherwise called a white label brand. But what exactly is a white label brand and how is it different from a market-leading brand? 

Interestingly, retailer brands originated in Germany during the Second World War. These were times of crisis and that was precisely what triggered consumers to buy cheaper products from brands that were unknown. Over time, this spread to other countries, for example in Spain it was not until the late 70s when the Simago supermarkets began to market these brands.

Our Christmas Holiday Trademark Tips

Christmas trademarks

Christmas is just around the corner! Everything red and green and sparkly and shiny is starting to run out in all the stores. This is by far the biggest and most important consumer holiday of the year.

Christmas can sometimes make or break a company. One of the most important aspects that you cannot fall short on when starting a company, is a secure and exclusive trademark.

Contact Us