In order to file a brand registry application, a seller must check that they comply with the requirements laid out by Amazon.
First of all, applicants must ensure that they are actually entitled to use the trademark they wish to register for. This means that they must be the owners of the registered trademark.
They can also be authorized distributors or resellers. In this case, they will need the trademark owner’s written permission to register. Amazon provides a specific form for the owner to fill out.
In some countries, applicants must also make sure that the trademark is effectively registered. For trademarks in those countries, trademark applications are not sufficient to enroll.
Amazon currently accepts trademarks registered before the patent and trademark office of those countries: United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, Sweden, the United Kingdom, the European Union, and the United Arab Emirates.
In order for the application to be accepted, the trademark must appear on the products or their packaging. In addition, the registered trademark must be exactly identical to the brand name on the product (spaces, punctuation, uppercase / lowercase letters…)
Finally, the applicant needs to list the product categories that the brand belongs to. This can be clothing, sports equipment, etc. Note that some products are not eligible to be enrolled through Amazon’s registry: books, music, videos, DVDs, entertainment or sports collectibles.