Registering a trademark in Japan is essential for gaining exclusive rights over your brand, preventing competitors from using similar signs, and strengthening your legal protection as you expand into the Japanese market.
Japan is a first-to-file jurisdiction, which means that trademark rights generally belong to the first person or company to file, not the first to use. Only in exceptional situations—such as well-known trademarks—can an unregistered mark receive protection. For all other cases, registration is the only reliable way to secure your rights.
To obtain protection, applications must be filed before the Japan Patent Office or
JPO. Once registered, your trademark:
- Grants exclusive rights for the goods and services covered
- Provides a strong legal basis to stop infringers and challenge conflicting filings
- Becomes a valuable commercial asset that can be licensed, franchised, or assigned
If you register a combined trademark (word + logo), your exclusive rights apply only to the exact configuration filed and registered. If you wish to protect the word element or the figurative element separately, filing additional applications is recommended.
Japan is also a member of the Madrid Protocol, which allows you to extend an existing international registration to Japan through the Madrid System (see our Madrid trademark services.
For trademark searches, note that marks composed of Latin characters are compared only against Latin-character trademarks. If your mark is written in katakana, the search must instead consider katakana trademarks, which may involve additional fees.