Registering your trademark in Mexico gives you exclusive rights over your brand in one of the largest markets in Latin America. A valid registration helps you stop imitators, build commercial value, strengthen licensing opportunities, and secure your position in the Mexican market.
Trademark rights in Mexico are granted through registration—not use—so filing early is essential to prevent third parties from securing your brand first.
In Mexico, only registered trademarks are granted rights, as protection is obtained through registration with the Mexican Institute of Industrial Property (IMPI). Even if you have been using a mark, you are not granted trademark rights unless it is actually registered, and enforcing an unregistered mark is extremely difficult.
By registering your trademark, you gain exclusive rights to use it in Mexico, the ability to take legal action against confusingly similar marks, and formal recognition through its inclusion in the Mexican trademark register.
Although unregistered marks generally lack enforceability, Mexican law still allows the possibility of filing cancellation actions against another trademark, provided you can prove prior use before the conflicting filing date.
Before filing, it is strongly recommended to conduct a trademark search in Mexico. A search will alert you to any identical or similar marks already registered, provide conflict analysis and recommendations, and help determine whether filing is viable — potentially saving time and money.
Foreign applicants may also register trademarks in Mexico, but under Mexican law they must be represented by a local intellectual property attorney. A power of attorney authorizing representation is required.
Mexico is also a member state of the Madrid Protocol, which means you can either file directly with IMPI or
extend an existing international registration to Mexico via the Madrid System.