Trademark Registration in Mexico

Registering your trademark in Mexico gives you exclusive rights over your brand in one of the largest markets in Latin America. A valid registration helps you stop imitators, build commercial value, strengthen licensing opportunities, and secure your position in the Mexican market.

Trademark rights in Mexico are granted through registration—not use—so filing early is essential to prevent third parties from securing your brand first.

In Mexico, only registered trademarks are granted rights, as protection is obtained through registration with the **Mexican Institute of Industrial Property (IMPI). Even if you have been using a mark, you are not granted trademark rights unless it is actually registered, and enforcing an unregistered mark is extremely difficult.

By registering your trademark, you gain exclusive rights to use it in Mexico, the ability to take legal action against confusingly similar marks, and formal recognition through its inclusion in the Mexican trademark register.

Although unregistered marks generally lack enforceability, Mexican law still allows the possibility of filing cancellation actions against another trademark, provided you can prove prior use before the conflicting filing date.

Before filing, it is strongly recommended to conduct a trademark search in Mexico. A search will alert you to any identical or similar marks already registered, provide conflict analysis and recommendations, and help determine whether filing is viable — potentially saving time and money.

Foreign applicants may also register trademarks in Mexico, but under Mexican law they must be represented by a local intellectual property attorney. A power of attorney authorizing representation is required.

Mexico is also a member state of the Madrid Protocol, which means you can either file directly with IMPI or extend an existing international registration to Mexico via the Madrid System.

No documents are necessary.

However, in practice, requirements vary depending on your brand, and most applicants will need to provide:

• The name or logo you want to register
• The applicant’s details
• Foreign nationals and companies must appoint a local IP attorney, and for this, a power of attorney will need to be provided during the procedure.

Your iGERENT consultant will tell you when and how this must be submitted, confirm exactly what is required for your Mexico trademark filing, and help you prepare any additional documents needed to ensure a smooth registration.

The average timeframe for a straightforward trademark registration in Mexico is around 5 months. In many cases, the process can be completed in as little as {{estimatedProcessingMonths}} months, provided no oppositions or office actions arise.

These timeframes are based on current practice and may vary depending on the complexity of the case.

Throughout the process, your dedicated iGERENT agent will monitor every stage of the procedure and keep you informed, so you don’t have to worry about deadlines or missing an update.

Once your application is approved, the mark is published in the Mexican trademark journal for opposition purposes. After a 1-month opposition period, if no valid objection is raised, IMPI will issue the trademark certificate.

A Mexican trademark registration is valid for 10 years counted from the filing date (not the approval date) and can be renewed indefinitely in further 10-year periods. Renewal can be requested up to six months before the expiration date or during a six-month grace period afterward, subject to a late renewal fee. Missing these renewal windows can put your rights at serious risk.

To stay protected long term and avoid renewal issues, consider our Mexico Trademark Renewal Service, which helps you manage renewals in Mexico and coordinate them with your other countries.

Yes. Once a trademark is published in the Mexican trademark journal, any interested party may file an opposition within one month of publication.

Oppositions are based on the grounds outlined in Article 90 of the Industrial Property Law of Mexico, typically involving confusing similarity or prior rights.

If you miss the opposition window, you may still file a cancellation action after registration, provided you can show prior use of your mark in Mexico.

Use requirements vary by country, and in Mexico trademark use is mandatory to maintain your registration.

You must actually use the trademark in the Mexican market and file a declaration of use every three years after registration. In some cases, you may also be required to submit evidence of commercial use. Failure to comply can lead to automatic cancellation: the mark will lapse three months after the date on which the declaration of use should have been filed. Lack of use can also expose your registration to cancellation actions for non-use.

If proof of use becomes necessary in your case, your iGERENT consultant will explain exactly what is required, help you gather suitable evidence, and handle the formalities with the Mexican office on your behalf.

No. We do not provide standalone address for service services in Mexico

When you instruct iGERENT to handle your trademark application in Mexico, the address for service requirement is automatically covered as part of our full service. We work with qualified local trademark attorneys who act as your official representative before the relevant Trademark Office, including compliance with all local representation and address for service requirements.

We do not offer address for service services separately for applicants who wish to file directly on their own in jurisdictions where self-filing may be technically permitted. Our services are designed to ensure that applications are properly filed, examined, and managed by experienced local professionals.

If you would like assistance with your trademark registration in Mexico or any other country, feel free to contact us here and we will be happy to guide you through the process. We offer services worldwide.

Choosing iGERENT for your trademark application in Mexico means working with a team that values transparency, reliability, and practical results.

Trusted by 12,000+ businesses and with over 25,000 trademarks handled since 2014, we simplify trademark registration in Mexico through one dedicated specialist coordinating local attorneys worldwide.

• We provide clear quotes that include both official fees and our professional fees, so you know exactly what you’re paying for.
• We’ve managed trademark filings and portfolios for businesses of all sizes, from startups to established international brands.
• We keep you in the loop with regular status updates, not just at filing, but all the way to registration.

Don’t just take our word for it, see why businesses trust iGERENT as the best trademark registration service.

Mexico recognizes three-dimensional (3D) trademarks, which allow you to protect distinctive product shapes or packaging. Applications are filed with the IMPI and must include six graphical representations of the mark (front, back, left, right, top, and bottom views) with images that clearly show its three-dimensional nature.

IMPI will examine the 3D mark for distinctiveness and possible conflicts with earlier trademarks. If the mark does not appear inherently distinctive, evidence of acquired distinctiveness through use may be required. As Mexico follows a first-to-file system, early filing is strongly recommended.

If you’re considering a 3D mark—such as a product shape or packaging, contact us for a free, no-obligation case review, and we’ll walk you through your options.