The USPTO allows 3D trademark registration in the USA to protect distinctive product shapes, packaging, or other three-dimensional elements that function as a source identifier. To qualify, the design must be non-functional and capable of telling consumers where the goods come from.
In most cases, applicants must submit multiple images from different angles and, especially for product packaging, may need to prove that the design has acquired distinctiveness if it is not inherently distinctive. The same applies whether you want to protect a logo, a product shape, or are exploring how to register a brand name in the USA with a three-dimensional element.
To learn more, you can consult the USPTO website. However, 3D marks often require a tailored strategy and strong supporting evidence.
If you’re considering filing one, feel free to contact our trademark experts, free and with no obligation so we can review your case and guide you through the next steps.