Registering a trademark in France is essential for establishing ownership and commercial exclusivity. A registered trademark prevents competitors from using similar signs, strengthens your brand’s legal protection, and increases its value as your business expands into the French market and the rest of the EU.
France is a first-to-file jurisdiction, which means that, in most cases, rights to a trademark are granted to the first person or company to file, not the first to use. To obtain protection, you can either file:
- A national French trademark before the National Institute of Industrial Property (INPI) at http://www.inpi.fr, which automatically covers several French territories (Martinique, Guadeloupe, St. Barthélemy, French Saint-Martin, French Guiana, Réunion Island, New Caledonia, Wallis and Futuna, Mayotte, Saint-Pierre and Miquelon and the French Southern and Antarctic Lands) and can be extended to French Polynesia; or
- A European Union Trademark (EUTM), which protects France and all other EU member states and is filed with the EUIPO. More details EU trademark reistration.
If you register a combined trademark (word + logo), your exclusive rights are limited to the exact configuration as filed and registered. If you also want protection for the word element and the figurative element separately, it is advisable to file additional word and/or figurative mark applications.
France is also a member state of the Madrid Protocol Madrid Member States, so you can extend an existing international registration to France via the Madrid System. You can find more information about this route here: /madrid-system-trademark-registration.