Registering a trademark in the European Union gives you unified protection in all 27 EU member countries through a single application filed before the **EUIPO (European Union Intellectual Property Office), headquartered in Alicante, Spain.
With one filing, your trademark is protected across the entire European market, including:
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
Protection also extends to associated territories such as the Åland Islands (Finland), Guadeloupe and other French overseas territories, the Azores and Madeira (Portugal), and the Canary Islands (Spain).
Choosing an EU trademark offers significant commercial advantages:
- One application = protection in 27 countries, without needing separate national filings
- Stronger positioning on marketplaces, retail platforms, and across the EU
- Easier enforcement against imitators and infringing uses
- A valuable asset that increases your brand’s long-term value
The EU follows a first-to-file system, meaning trademark rights go to the party who files first—not necessarily the first to use the mark. Registering early is essential to secure your brand name and avoid losing it to a competitor.