To obtain trademark protection in Germany you can either:
- Register a national German trademark through the German Patent and Trade Mark Office DPMA, or
- Register a European Union Trademark (EUTM) through the EUIPO, which automatically grants protection in Germany and all other EU member states. See our EU trademark services.
Germany is a first-to-file jurisdiction: in practice, rights are granted to the first person or company to file, not the first to use. A national filing through the DPMA also offers the option of an accelerated trademark registration process, subject to payment of an extra fee; this can lead to registration in as little as two (2) months, instead of the standard examination timeline.
If you register a combined trademark (word + figurative / logo), your exclusive rights are limited to the exact configuration as filed and registered. If you want broader protection (e.g., for the word separately from the logo), it is advisable to file separate applications for the word mark and the figurative mark.
Germany is also a member state of the Madrid Protocol Madrid Member States, so you may obtain protection in Germany by extending an existing International Registration via the Madrid System.