In Hungary, trademark registration is mandatory to obtain rights over a mark, as it is a “first to file” jurisdiction. This means that, in practice, you must file and register your trademark in order to secure protection. Only in some exceptional cases can an unregistered trademark be protected.
To obtain protection in Hungary, you can:
A trademark does not need to be in use in Hungary to be registered. However, prior use may help overcome objections based on lack of distinctiveness, by proving that the trademark has acquired distinctiveness.
If you register a combined trademark (with both word and figurative elements), your exclusive right is limited to the exact configuration in which it was filed and registered. If you want to use the word element separately from the logo (or vice versa), it is advisable to file additional trademarks for those separate elements.