End-to-End Trademark Registration in Italy

Stress-free trademark filing service in Italy: we draft, file, and track your trademark application. No guesswork, no bureaucratic hurdles, just clear protection with one dedicated consultant and transparent pricing.

Quick TurnaroundQuick Turnaround
Experts agentsExperts agents
Transparent pricesTransparent prices
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Start Your Trademark Registration in Italy

Share your brand details to sart the trademark registration process in Italy. A dedicated agent will guide you from start to finish.
FromUS$ 700

All fees included

DIY vs. Professional Trademark Registration in Italy

Filing yourself in Italy can work in simple cases. For anything more complex, professional help can save time, budget, and headaches.

Do-It-Yourself Trademark Filing in Italy

Do-It-Yourself Trademark Filing in Italy

  • You must understand all forms, legal terms, and office guidelines on your own.
  • Choosing classes and wording goods/services incorrectly can cause delays, refusals, or weak protection.
  • If objections arrive, you have to read, interpret, and respond by yourself under strict deadlines.
  • You alone monitor status, deadlines, and correspondence, and you start from scratch each time you move into a new country.
  • Initial fees may look cheaper, but refilings, fixing mistakes, and hiring mandatory local agents can quickly increase the real cost.
Professional Trademark Registration in Italy

Professional Trademark Registration in Italy

  • We handle the legal and procedural details for you, reducing the risk of avoidable refusals and office actions.
  • Our team helps you select the right classes, draft goods/services correctly, and address use requirements from the start.
  • We review examiner reports, explain their impact in plain language, and prepare or coordinate strong responses on your behalf.
  • Your dedicated contact tracks every deadline and status update and coordinates trusted local counsel in each country.
  • You benefit from clear, upfront pricing and a global network of local partners, so you don’t have to search for or manage foreign attorneys yourself.

Why do brand owners prefer us?

Straightforward hassle free services. We strive to make it easy.

Expert Agents
Expert Agents

An IP consultant will be assigned to you, through whom you will be able to request all your IP services

Worldwide Services
Worldwide Services

Regardless of the amount of countries you need assistance in, we will be able to cover it. We work in over 180 jurisdictions

No Hidden Charges
No Hidden Charges

All prices are clear and without hidden costs. We have competitive and straightforward pricing

Free Consultation
Free Consultation

Our team is standing by to clarify any questions you may have regarding trademarks and IP in any country of the world

Frequently Asked Questions

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Why and How Should I register a Trademark in Italy?

To obtain trademark protection in Italy you can proceed in two main ways:

  • National route: file directly before the Ufficio Italiano Brevetti e Marchi UIBM.
  • Regional route: file a European Union Trademark (EUTM), which grants protection in all European Union member states.

Italy is also a member state to the Madrid Protocol, so you can extend an international registration to Italy via the Madrid System; we offer services for trademark filing through the Madrid System.

A registered trademark in Italy also grants trademark protection in San Marino, but only if the mark is registered directly through the Italian national procedure. EUTMs and international registrations designating Italy do not provide protection in San Marino.

In Italy, registration is not mandatory to obtain trademark rights, as extensive prior use can be recognized. However, registration is always strongly recommended, since it:

  • Grants a presumption of ownership,
  • Helps prevent future conflicts about who owns the mark, and
  • Facilitates enforcement in cases of infringement or unauthorized use.

Also, keep in mind that searches for figurative elements (logos) are not available by default: searches only cover the verbal elements of a mark. If you want the figurative or design elements of your mark to be considered in a Trademark Search Report for Italy, you should contact us directly; in such cases, fees and delivery times may vary.

If you register a combined trademark (word + logo) in Italy, your exclusive rights are limited to using the mark exactly as filed and registered. If you wish to use the word part separately from the logo (or vice versa), it is recommended to file additional trademarks for the specific elements you want to protect independently.

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How Much Does it Cost to Register a Trademark in Italy?

The cost to register a trademark in Italy is US$ 700 for the first class, plus US$ 350 for each additional class. This fee includes both the official government filing costs and iGERENT’s professional service fees.

When you register your trademark with iGERENT, our team handles everything for you: from preparing and filing your application to tracking progress and updating you at every step.

You’ll benefit from:

  • A dedicated trademark consultant to guide you throughout the process
  • Complete management of forms, filings, and communications with the trademark office
  • Transparent pricing, with no hidden costs or surprise add-ons

With iGERENT, your trademark registration in Italy is simple, secure, and fully compliant.

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What Documents are Required for Trademark Registration in Italy?

To file a trademark application in Italy you must provide a scanned copy of a signed power of attorney document.

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How Long Does it Take to Register a Trademark in Italy?

The average time frame to register a trademark in Italy is around 7 months for straightforward cases. This is an estimated processing time based on current application timeframes and may vary considerably.

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What Happens after the Trademark Registration Process in Italy is Completed?

Once registered, a trademark in Italy:

  • Is valid for ten (10) years starting from the application date.
  • Can be renewed for successive ten-year periods indefinitely.

The renewal can be requested:

  • At any time during the 12 months preceding the expiration date, and
  • During a grace period of 6 months after expiration, subject to the payment of additional (late) renewal fees.

Although the mark does not need to be in use at the moment of registration, if it is not used for a continuous period of five (5) years after registration, it becomes vulnerable to cancellation actions based on non-use.

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Can I Oppose Someone Else’s Trademark Application in Italy?

Yes. After the UIBM examines the application and finds it acceptable, the mark is published for opposition.

  • Third parties may file opposition actions within three (3) months from the publication date.

If a third party attempts to register or use a mark for similar goods or services that includes a primary or distinct part of your trademark, you have the right to oppose the application based on confusing similarity. The probabilities of success will depend on the circumstances of each case.

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Is Trademark Use Required to Maintain Registration in Italy?

Use is not required for the trademark to be registered initially in Italy.

However, to maintain the registration:

  • If the trademark is not used for a consecutive period of five (5) years after registration, third parties may file cancellation actions based on lack of use.

Therefore, while use is not required at filing or registration, genuine use within five years is important to avoid vulnerability to cancellation.

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Why Should I Trust iGERENT's Trademark Registration Service in Italy?

Choosing iGERENT for your trademark application in Italy means working with a team that values transparency, reliability, and practical results.

  • We provide clear quotes that include both official fees and our professional fees, so you know exactly what you’re paying for.
  • We’ve managed trademark filings and portfolios for businesses of all sizes, from startups to established international brands.
  • We keep you in the loop with regular status updates, not just at filing, but all the way to registration.

Don’t just take our word for it, see why businesses trust iGERENT as the best trademark registration service.

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How Can I Register a Three-Dimensional (3D) Trademark in Italy?

Italy recognizes three-dimensional (3D) trademarks through the Italian Patent and Trademark Office (Ufficio Italiano Brevetti e Marchi – UIBM).

When registering a 3D mark:

  • Applicants must provide a clear graphical representation of the mark from multiple angles.
  • The 3D shape must be distinctive and not solely functional.

Italy allows protection of product shapes, packaging or containers as 3D trademarks. If the 3D mark does not have inherent distinctiveness, the office may require evidence of acquired distinctiveness through use in the Italian market. For more details, you can visit the UIBM website.