In Bulgaria, trademark protection is based on the “first to file” principle. This means that, as a rule, rights over a trademark are granted to the first person or company that files and registers the mark, not to the one who uses it first in the marketplace. Because of this, registration is essential if you want to secure exclusive rights and effectively enforce your brand.
You can obtain protection in Bulgaria in two main ways:
- Local registration before the Patent Office of the Republic of Bulgaria BPO, or
- Regional protection by registering a European Union Trademark (EUTM), which grants protection in Bulgaria as part of the whole EU territory. See our EU trademark services.
Bulgaria is also a member state of the Madrid Protocol. This allows foreign owners with an existing international registration to extend protection to Bulgaria via the Madrid System. We offer services for trademark filing through the Madrid System.
Registering your trademark in Bulgaria:
- Confers exclusive rights to use the mark for the goods and services covered,
- Provides a public record of ownership, useful in disputes and enforcement, and
- Enables you to oppose later conflicting trademark applications.
If you register a combined mark (with both word and figurative elements), your exclusive right is limited to the exact configuration as filed and registered. If you wish to use and protect the word element separately from the logo (or vice versa), you should consider filing an additional trademark that covers only the specific element you want to use independently.