7 Things You Should Know About International Trademark Registration

International trademark registration

International trademark registration appeals more and more to businesses that are doing work around the globe. And with the rise of e-commerce and the digital marketplace, it is difficult to find a business that doesn't need protection. 

If you are considering international registration for your trademark, we can help.

Patent vs Trademark: What's the Difference?

Difference between patent and trademark

A common piece of advice liberally provided to all new or potential entrepreneurs by people in the know is to start by protecting their intellectual property. As recommendations go, it’s a sound one – intellectual property often represents a significant part of a business’ assets.

However, business gurus usually leave it at that and fail to provide any useful details on how exactly one should go about obtaining protection.

Luckily, this is exactly what we do at iGERENT. Without further ado, let’s get into it.

Trademarks and the Amazon Brand Registry

Trademarks and Amazon Brand Registry

Amazon is a monster, but in the good sense of the word. This one-stop shop for everything you may need - and in most cases not - is the perfect meeting place for responsible consumers, shopaholics and sellers.

In this virtual marketplace that allows for the average Joe to compete face to face with big businesses, how can a seller, whether small or large, get an edge over their cutthroat competitors? Well, the solution is simple: as always, trademarks.

What To Do When You're a Victim of Domain Squatting

Victim of Domain Squatting

Your domain name is essential to your business. You want it to be memorable, and easy for your customers to find.

There are 314 million active domain names, and that number only continues to rise from year to year.

What happens if the domain name you want to use for your business has already been taken? Or if a domain name that is suspiciously close your business's name exists?

What Can Be Trademarked?

What can be trademarked

Your business is growing and the quality of your products or services has already given your venture an edge over the competition. However, beyond continuing to do what you've been doing, that is, successfully growing your business, how do you maintain and bolster the integrity of your brand? More importantly, how do you increase brand awareness while solidifying your brand's place in any given market?

Trademark Priority: Should I Claim it?

Trademark priority

Although claiming priority for a trademark application is possible in most countries in the world, it might be one of the least wisely-used tools available to trademark applicants. While some of the big-name corporations’ in-house IP departments have made an art out of the use of the priority claim for their trademark strategies, in general, the process remains poorly understood. 

Registered Trademarks in Daily Language

Generic trademarks

Aspirin, Kleenex, velcro, hoover, post-it... Chances are, you have used at least one of these words during the last week – maybe even the last day. What else do they have in common? They all are – or started out as – trademarks. You likely knew that about Google and Kleenex, but did you have any idea that “heroin” had started out as a trademark belonging to Friedrich Bayer & Co at the end of the 19th century?

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