What are the main differences between a trademark and a brand?

Difference between trademark and brand image

To understand what is the main difference between trademark and brand we’re going to start defining both concepts. Only when you know what’s exactly each word then you can understand what are the differences.

What is a trademark?

A trademark is a recognizable insignia, phrase or symbol that denotes a specific product or service and legally differentiates it from all other products.

Series trademarks – What are series marks and what are they useful for?

What are series trademarks

Practically every country in the word allows one to register trademarks in order to protect the name or design they use to promote their goods or services.

Why register a trademark?

The only way to thoroughly protect your trademark is to register it. If you don’t register your brand name as a trademark, then your business could be harmed by third parties who decide to use the same name or logo.

How to use your corporate image correctly

corporate image

When talking about corporate image, many quickly associate this term with logos. But do you think this concept only refers to the visual elements of a brand? Far from it...

In general terms, we can say that the image of a business is a matter of brand perception; that it is a matter of designing and defining the elements that represent the brand and its values. Therefore, it is an intangible concept.

The Difference Between Trademark and Copyright

The Difference Between Trademark and Copyright

Are you fully aware of what Intellectual Property rights mean? Can you register your trademark in the US, even if you're not from the US?

If you are using the words trademark, patent, and copyright, then you are referring to intellectual property. From creating your business logo to coming up with a domain name, startup businesses should be knowledgeable in intellectual property rights or risk infringement.

It is a common error for many to interchange the use of trademark and copyright.

Allow us to set the record straight.

Retailer brand vs own-brand

Differences between retailer brand and own-brand

Each of us has, at least once in our lives, consumed a retailer brand product, otherwise called a white label brand. But what exactly is a white label brand and how is it different from a market-leading brand? 

Interestingly, retailer brands originated in Germany during the Second World War. These were times of crisis and that was precisely what triggered consumers to buy cheaper products from brands that were unknown. Over time, this spread to other countries, for example in Spain it was not until the late 70s when the Simago supermarkets began to market these brands.

Our Christmas Holiday Trademark Tips

Christmas trademarks

Christmas is just around the corner! Everything red and green and sparkly and shiny is starting to run out in all the stores. This is by far the biggest and most important consumer holiday of the year.

Christmas can sometimes make or break a company. One of the most important aspects that you cannot fall short on when starting a company, is a secure and exclusive trademark.

Is your brand an image, a logo, or an imagotype?

What is a logo

It is very common to hear most people using the term “logo” to refer to the graphic and visual element that represents a brand. But in reality, this is not entirely correct. Not everything we see as a brand image is the same. Do you know what a logo is and how it is actually identified?

There are different visual elements that represent a brand, so each new branding project should be well planned before starting on the design. Keep in mind that the public will identify your brand through this visual element.

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