Avoid Trademark Scams and Frauds!

Trademark Scammer

Trademarks go through a long registration process to obtain protection. Among other things, this process includes the examination and the publication of the trademark and its owner’s details. During the publication, anyone can see if your trademark application infringes their previous application or registration of trademark rights.

What You Need To Know Before You Register a Trademark Overseas

Register a trademark overseas

Doing business abroad opens up a lot of opportunities for your business. It can mean introducing your product to millions of new customers, but it also leaves you vulnerable to trademark infringement.

It can also be confusing when trying to navigate the trademark process alone.

Here's what you need to know about the trademark process for registering overseas to help keep your trademark safe.

The registration of hashtag trademarks #

Hashtag trademarks

Hashtag trademarks - What is a hashtag #?

You may already be familiarized with this term. A hashtag is a way to label content through social media platforms. It helps others who are interested in a certain topic quickly find content on that same topic through a social media platform.

Intellectual Property in the Fashion Industry

Intellectual property in the fashion industry

The fashion industry is constantly evolving creating new styles and trends that are imposed worldwide. For this reason, it is important to protect the Intellectual Property (IP) rights that emanate from these creations. This includes from the protection of the industrial design of each of the garments created, to the protection of the name or trademark through which such garments are identified in the market, through a series of other Intellectual Property rights that can be protected.

What are the main differences between a trademark and a brand?

Difference between trademark and brand image

To understand what is the main difference between trademark and brand we’re going to start defining both concepts. Only when you know what’s exactly each word then you can understand what are the differences.

What is a trademark?

A trademark is a recognizable insignia, phrase or symbol that denotes a specific product or service and legally differentiates it from all other products.

Series trademarks – What are series marks and what are they useful for?

What are series trademarks

Practically every country in the word allows one to register trademarks in order to protect the name or design they use to promote their goods or services.

Why register a trademark?

The only way to thoroughly protect your trademark is to register it. If you don’t register your brand name as a trademark, then your business could be harmed by third parties who decide to use the same name or logo.

What is an industrial design and why should you register yours?

The importance of industrial designs

Many are already familiar with certain intellectual property assets, such as trademarks or patents. However, despite their relevance and potential attractiveness to businesses, little is said about industrial designs and the advantages that an entrepreneur gains from registering them.

How to use your corporate image correctly

corporate image

When talking about corporate image, many quickly associate this term with logos. But do you think this concept only refers to the visual elements of a brand? Far from it...

In general terms, we can say that the image of a business is a matter of brand perception; that it is a matter of designing and defining the elements that represent the brand and its values. Therefore, it is an intangible concept.

The Difference Between Trademark and Copyright

The Difference Between Trademark and Copyright

Are you fully aware of what Intellectual Property rights mean? Can you register your trademark in the US, even if you're not from the US?

If you are using the words trademark, patent, and copyright, then you are referring to intellectual property. From creating your business logo to coming up with a domain name, startup businesses should be knowledgeable in intellectual property rights or risk infringement.

It is a common error for many to interchange the use of trademark and copyright.

Allow us to set the record straight.

Do you know which brands we remember most easily?

Famous trademarks and brands

Can you bring to mind the image of a brand from your memory even if you’re not a paying customer? Interestingly enough, consumers tend to remember certain famous logos, even if they have no connection with that brand. Do you have any idea why this might happen? And why are other less well-known brands not recognized by consumers?