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What are the Rights Related to a Trademark?

Registered trademark rights

Trademarks have existed since ancient times. From engraving signatures on artistic creations to drawing symbols and words on pottery, people have always come up with a way to demonstrate ownership.

However, trademarks started to play an important role when industrialization began. Since then, they have become an important factor in the modern world of market-oriented economies and international trade.

With all this in mind, why have trademarks become so important?

What You Need To Know Before You Register a Trademark Overseas

Register a trademark overseas

Doing business abroad opens up a lot of opportunities for your business. It can mean introducing your product to millions of new customers, but it also leaves you vulnerable to trademark infringement.

It can also be confusing when trying to navigate the trademark process alone.

Here's what you need to know about the trademark process for registering overseas to help keep your trademark safe.

Intellectual Property in the Fashion Industry

Intellectual property in the fashion industry

The fashion industry is constantly evolving creating new styles and trends that are imposed worldwide. For this reason, it is important to protect the Intellectual Property (IP) rights that emanate from these creations. This includes from the protection of the industrial design of each of the garments created, to the protection of the name or trademark through which such garments are identified in the market, through a series of other Intellectual Property rights that can be protected.

What are the main differences between a trademark and a brand?

Difference between trademark and brand image

To understand what is the main difference between trademark and brand we’re going to start defining both concepts. Only when you know what’s exactly each word then you can understand what are the differences.

What is a trademark?

A trademark is a recognizable insignia, phrase or symbol that denotes a specific product or service and legally differentiates it from all other products.

Series trademarks – What are series marks and what are they useful for?

What are series trademarks

Practically every country in the word allows one to register trademarks in order to protect the name or design they use to promote their goods or services.

Why register a trademark?

The only way to thoroughly protect your trademark is to register it. If you don’t register your brand name as a trademark, then your business could be harmed by third parties who decide to use the same name or logo.

How to use your corporate image correctly

corporate image

When talking about corporate image, many quickly associate this term with logos. But do you think this concept only refers to the visual elements of a brand? Far from it...

In general terms, we can say that the image of a business is a matter of brand perception; that it is a matter of designing and defining the elements that represent the brand and its values. Therefore, it is an intangible concept.

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