EnglishProduct Manager
Tirso García is the Product Manager at iGERENT, focused on building simple, reliable workflows for global trademark and IP services. He works at the intersection of product, operations, and technology to improve how customers file, track, and manage their intellectual property protection.
At a glance: Copyright for an app automatically protects your source code, UI, written copy, graphics, and audio the moment you create them. It does not protect the idea, the functionality, or the way your app works.
In practice, the bigger risks are usually not strangers copying your app, but unclear ownership between cofounders, freelancer code without written assignment, and open-source licenses you didn't read carefully.
At a glance: Computer software is protected by copyright in most countries, including the United States and throughout the European Union. Protection generally applies automatically to original source code, object code, and other copyrightable elements of a program, without requiring registration.
However, software copyright does not protect the underlying ideas, algorithms, or functionality themselves. Registration can provide additional legal and enforcement benefits in certain countries, particularly the United States. This guide explains what software copyright covers, who owns the code, and when registration may be worthwhile.
How AI is changing cybersquatting and UDRP disputes under WIPO Overview 3.1, and how brand owners should prepare.
How crypto and Web3 brands use trademark classes 9 and 36, and others, to protect names and tokens.
World Cup 2026 counterfeit seizures show how brands can prepare for counterfeiting spikes before they hit.
Six real trademark portfolio cases showing how smart filing decisions save costs and protect brands in 2026.
Build a smart international trademark portfolio without the overhead. Practical strategy for teams and law firms.
Ozempic lost patent exclusivity, but not its brand power. A clear lesson in why strong trademarks keep creating value long after patents expire.
Learn why keeping your trademark registration current with your evolving logo is crucial for maintaining full legal protection for your brand.
ChatGPT is an incredible new tool. However, from a trademark point of view it is a terrible mistake as its name consists of the name of the technology other products use and does not constitute an actual trademark name or brand.
When you need to make a purchase in the supermarket you can opt for a white label or a commercial brand, do you know the differences?
You should know how to use a trademark in Google Ads, and how to protect yours.
Copy ™, ®, ℠, © and ℗ symbols, learn Windows Alt codes and Mac shortcuts, and find out when to use each one.
Behind every trademark, search, and strategy, there’s a dedicated team making things happen. Get to know the experts who contribute their knowledge and insight to iGERENT.
