Protect your business by registering your brands officially with the local trademark office of China. Once registered, you can enforce your legal rights over the trademark and prevent others from using it in China.
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Expert AgentsAn IP consultant will be assigned to you, through whom you will be able to request all your IP services
Worldwide ServicesRegardless of the amount of countries you need assistance in, we will be able to cover it. We work in over 180 jurisdictions
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First class $100 – Each additional class $80
First class $500 – Each additional class $450
The description of goods/services includes up to 10 items per class; beyond that, additional charges will apply.
The average China trademark registration process takes approximately 15 months for straightforward cases.
Processing time may vary depending on the complexity of the trademark application.
To start your trademark application in China, only a scanned, signed power of attorney is required.
Don’t worry — with iGERENT’s expert trademark registration services in China, we’ll guide you through the entire process and notify you if any additional documentation is needed.
China operates under a first-to-file trademark system, meaning you must register your trademark to obtain exclusive rights.
Unregistered trademarks enjoy little to no protection, making proactive China trademark registration essential.
All applications are filed through the Trademark Office of the China National Intellectual Property Administration (CNIPA).
China is a member of the Madrid Protocol, so international trademark registration via the Madrid System is also available. Learn more about our trademark services through the Madrid System.
A Chinese trademark registration does not grant protection in Hong Kong or Macau. Visit our sections on these special administrative regions if you are interested in trademark registration in Hong Kong or trademark registration in Macau.
Taiwan, as an independent country, does not recognize chinese trademarks. Visit our section on Taiwan for further information regarding trademark registration in Taiwan.
Prior use is not a requirement for China trademark application. However, previous use may help if objections are raised over lack of distinctiveness.
Once registered, the trademark must be used within three years to avoid cancellation due to non-use.
After examination, all applications are published for 3 months, during which third parties can file oppositions.
A registered trademark in China is valid for 10 years from the date of registration.
It can be renewed for additional 10-year periods. Renewal can be filed from 6 months before and up to 6 months after expiration (with late fees).
To gain the right to use your logo in any color combination, file it in black and white. Logos filed in color will be protected only in the submitted color version.
If you register a combined trademark (text + logo), the exclusive rights apply only to the exact configuration.
To protect word or graphic elements individually, submit separate applications for each.
If another party tries to register a similar trademark for related goods/services, you can file an opposition for likelihood of confusion. Success will depend on the circumstances.
Trademark squatting is widespread in China. Many individuals register foreign brands to resell them or block market access.
We strongly recommend registering your trademark early, even if you're only considering entry into the Chinese market or manufacturing there.
If you plan to sell directly in China, consider also registering a Chinese-character version of your trademark for broader protection and brand recognition.
For more insights on how to register a trademark in China and avoid trademark squatters, read our guide:
Trademarks and China – Preventing a Great Wall of Laments
Trademark search reports for China only analyze marks in the Latin alphabet by default.
If your brand includes Pinyin or Hanzi (Chinese characters), please request a custom Chinese trademark search — additional fees apply.
China recognizes 3D trademark registration, allowing companies to protect distinctive product shapes or packaging.
The trademark must:
Applicants must submit clear visual representations (typically six angles).
If the shape is not inherently distinctive, proof of acquired distinctiveness may be required.
3D trademark applications are handled by CNIPA and undergo a rigorous examination.
For trusted and professional trademark registration services in China, iGERENT provides full support from search to filing and renewal.
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