Registering your trademark in Colombia gives you exclusive, enforceable rights over your brand in the local market. A valid registration helps you stop imitators, negotiate licensing deals, and build long-term commercial value around your name, logo, or product identity. It also prevents others from registering your brand first and blocking your business expansion.
To obtain rights over a trademark in Colombia, it must be registered. The country follows a first-to-file system, meaning that only the party who files first acquires legal rights. If you do not register your trademark, third parties may register it before you and effectively block your ability to use or defend your brand.
Trademark protection in Colombia is obtained by filing an application with the Superintendence of Industry and Commerce or SIC. Colombia is also a
member of the Madrid Protocol, which allows you to extend an existing international registration to Colombia through the Madrid System. We provide dedicated support for this pathway through our
Madrid System trademark filing services.
If you register a combined trademark in Colombia (one that includes both word and figurative elements), your exclusive rights will only cover the exact configuration as filed. If you want to protect the word element and the logo separately, it is advisable to submit additional applications for each element.