In Thailand, it is mandatory to register a trademark in order to obtain protection and proprietary rights, as Thailand is a “first-to-file” jurisdiction. Only in exceptional cases can well-known trademarks be protected without having been filed.
Trademark applications in Thailand are filed with the Department of Intellectual Property DIP.
Trademarks do not need to be in use in Thailand in order to be filed or registered. However, extensive prior use of the mark may prove acquired distinctiveness and help overcome objections based on lack of distinctiveness.
If you register a combined trademark (word + figurative elements), the exclusive right to use the trademark is limited to the exact configuration in which it was filed and registered. If you want to use the word element separately from the logo (or vice versa), it is recommended to file another trademark that includes only the elements you wish to use and protect separately.
Please note that, in order to confer the right to use the trademark in any color combination, the logo (device) in the application should be in black and white. If the logo is presented in color, the owner will only be conferred the right to use the trademark in those colors.