Registering a trademark in South Korea is essential for protecting your commercial identity. A registered mark grants exclusive rights, prevents competitors from using similar signs, and strengthens your legal position as you expand into the Korean market.
South Korea is a first-to-file jurisdiction, meaning that trademark rights generally belong to the first person or company to file, not the first to use the mark. In practice, this makes registration the safest and most effective way to secure your brand. Only in exceptional cases—such as well-known or famous marks—can an unregistered trademark receive protection.
To obtain rights, your application must be filed with the Korean Intellectual Property Office (KIPO)
KIPO. During examination, KIPO reviews both absolute and relative grounds and publishes the application so third parties may file oppositions.
Once registered, your trademark in South Korea:
- Grants exclusive rights for the goods and services covered
- Provides a strong legal basis to stop infringers or challenge conflicting filings
- Becomes a commercial asset that can be licensed, franchised, or assigned
If you register a combined trademark (word + logo), your exclusive rights apply only to the exact configuration filed and registered. If you want separate protection for the word component or the figurative element, filing additional applications is recommended.
South Korea is also a member of the Madrid Protocol, meaning you can obtain protection either by filing a national application with KIPO or by extending an International Registration to South Korea through the Madrid System (see our Madrid trademark services.