Registering your trademark in Chile gives you a clear, enforceable right over your brand in the local market. With a valid registration, it becomes easier to stop imitators, negotiate licenses, and build long-term commercial value around your name, logo, or product identity.
To protect your brand in Chile, your trademark must be registered locally with the National Institute of Intellectual Property (INAPI). Chile follows a first-to-file system, which means trademark rights are granted to whoever submits the application first—not necessarily to the party who used the mark earlier.
If you plan to do business in Chile, registering your trademark early is essential to avoid bad-faith filings by third parties. Without registration, you cannot legally stop others from using your mark, and only the holder of a registered trademark has standing to take infringement action.
Foreign applicants can also register trademarks in Chile, but they must act through a local trademark agent. An original power of attorney is required; if it is not provided, the application may face delays or office actions.