In Bhutan, trademarks are registered through the Industrial Property Division of the Ministry of Economic Affairs.
Trademark registration is essential to secure exclusive rights over your brand name or logo and to prevent third parties from using or registering similar marks.
Bhutan is a member state of the Madrid Protocol, allowing international trademark holders to extend protection to Bhutan through the Madrid System.
This makes Bhutan an attractive jurisdiction for companies seeking regional protection in South Asia under a single filing system.
If you file a combined trademark (word + logo), the exclusive rights will apply only to the exact configuration registered. To use the word element or design separately, you should file additional applications to protect each element individually.
A trademark search is highly recommended before filing, to identify potential conflicts with prior registered trademarks.