Trademarks in Argentina are filed before the National Institute of Industrial Property (INPI).
Argentina operates under a first-to-file system, which means that registering your trademark is the most effective way to secure ownership and exclusive rights. While some protection may arise from prior use, registration provides stronger, clearer, and easier-to-enforce rights for your:
- Brand name
- Logo
- Business or product name
- Packaging or labels
In order for a trademark to be recognized and protected in Argentina, it must be registered. Prior use of a trademark will not allocate rights, as these are granted solely upon successful registration.
A registered trademark in Argentina ensures:
- Exclusive nationwide rights
- Stronger legal standing against infringement
- Proof of ownership for online platforms and marketplaces
- Increased brand trust and credibility
- Long-term protection for both local and international expansion
If you register a combined mark (word + logo), your exclusive rights apply only to the exact configuration as filed and registered. If you plan to use either the word element or the figurative element independently, it is recommended to file additional applications protecting each component separately.