Trademark Registration in New Zealand

Stress-free trademark registration in New Zealand. We draft, file, and follow up on your Trademark Registration in New Zealand, making sure you avoid bureaucratic hurdles and confusing legal terms. A dedicated consultant assists you from the first step to the final certificate, with clear communication and transparent pricing.

Quick TurnaroundQuick Turnaround
Experts agentsExperts agents
Transparent pricesTransparent prices
country-flag-NZ

Start Your Trademark Registration in New Zealand

Share your brand details and let your consultant manage the entire NZ trademark registration process for you. Whether you need to register a trademark name, protect a logo, or secure a product name, we simplify every step so nothing is overlooked.
FromUS$ 350

All fees included

Registering a Trademark in New Zealand: DIY vs. Professional

While you may apply for trademark in NZ yourself, the nuances of classification, specification wording, and dealing with examiner objections make the process demanding. Working with a professional team helps ensure accuracy and reduces the risk of costly errors.

Do-It-Yourself Brand Registration in New Zealand

Do-It-Yourself Brand Registration in New Zealand

  • You must understand legal terminology, IP-office requirements, and forms on your own.
  • Missteps in class selection or descriptions can lead to delays/refusals or weaker protection.
  • You’re responsible for responding to examiner objections under strict deadlines.
  • You must handle tracking of updates, notices, and due dates yourself.
  • International expansion means relearning new systems each time; costs rise when fixes/refilings or local representation are needed.
Professional Trademark Registration in New Zealand

Professional Trademark Registration in New Zealand

  • We manage all procedural and legal details to avoid unnecessary office actions.
  • Our team analyzes examiner reports and prepares strong, timely responses.
  • We help select the right classes and structure goods/services strategically.
  • Your consultant monitors every deadline and sends proactive updates.
  • We coordinate a consistent global strategy and cover local representation through trusted counsel, with transparent pricing.

Why do brand owners prefer us?

Straightforward hassle free services. We strive to make it easy.

Expert Agents
Expert Agents

An IP consultant will be assigned to you, through whom you will be able to request all your IP services

Worldwide Services
Worldwide Services

Regardless of the amount of countries you need assistance in, we will be able to cover it. We work in over 180 jurisdictions

No Hidden Charges
No Hidden Charges

All prices are clear and without hidden costs. We have competitive and straightforward pricing

Free Consultation
Free Consultation

Our team is standing by to clarify any questions you may have regarding trademarks and IP in any country of the world

Frequently Asked Questions

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Why and How Should I register a Trademark in New Zealand?

You are not legally required to register a trademark to gain protection in New Zealand, as prior use of a mark may grant limited rights. However, trademark registration in New Zealand is strongly recommended if you want full, enforceable ownership of your brand name, business name, logo, packaging, or any other distinctive brand element. Registration gives you a presumption of ownership, makes enforcement faster and less costly, and provides a solid legal foundation against infringement or misuse.

A registered mark provides:

  • Exclusive nationwide rights
  • A stronger legal position when enforcing your trademark
  • Proof of ownership for marketplaces and digital platforms
  • Greater consumer trust and brand credibility
  • Protection as your business grows within New Zealand and internationally

Trademark applications are handled by the Intellectual Property Office of New Zealand IPONZ. Since New Zealand is a member of the Madrid Protocol, you can also protect your mark by extending an existing international registration through the Madrid System.

If you register a combined trademark (word + logo), your exclusive rights apply only to the exact configuration submitted. If you intend to use and protect the word element and the figurative element independently, it is advisable to register separate trademarks for each.

For most businesses—especially those planning international expansion—registering a trademark in NZ is one of the most effective long-term strategies for brand protection.

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How Much Does it Cost to Register a Trademark in New Zealand?

The cost to register a trademark in New Zealand is US$ 350 for the first class, plus US$ 350 for each additional class.

This includes both official IP office filing fees and iGERENT’s professional service fees.

When you apply for a trademark in NZ with us, we manage everything: drafting, filing, tracking, responding to the office, and sending updates.

You benefit from:

  • A dedicated NZ trademark consultant
  • Full preparation and management of your application
  • Correct class selection and specification drafting
  • Transparent pricing with no hidden charges

With iGERENT, your trademark registration in New Zealand becomes simple, clear, and fully compliant.

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What Documents are Required for Trademark Registration in New Zealand?

Requirements vary by case, but most NZ trademark applications begin with no documents required upfront. A power of attorney is generally not needed.

Depending on your brand and how you use it, the office may later request:

  • Identification details
  • Logo or packaging samples
  • Product labels
  • Proof of use (if relevant)

If anything is required, your consultant will guide you step by step, ensuring the documentation process remains easy and stress-free.

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How Long Does it Take to Register a Trademark in New Zealand?

Timelines vary depending on examination stages and local workload, but on average the New Zealand trademark registration process takes around 9 months for straightforward cases, based on current application timeframes. This is an estimate only, and actual duration may vary considerably depending on the specifics of your application and any objections or oppositions that arise.

No matter how long it takes, your dedicated consultant will keep you informed at every stage, so you never miss a deadline, request, or important update from the office.

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What Happens After You Trademark a Name or Logo in New Zealand?

After approval, your trademark proceeds to registration and you receive your official certificate. Once registered, trademarks in New Zealand are valid for ten (10) years from the application date and can be renewed indefinitely in further 10-year periods.

Renewal can be requested during the year before the expiry date, or during the year after expiry (in which case late renewal fees will apply).

If the trademark is not used for three consecutive years after registration, it may become vulnerable to cancellation for non-use.

Remember: NZ trademarks require timely renewal and proper use to remain protected. To simplify this process and avoid missing deadlines, see our Trademark Renewal Service in New Zealand.

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Can I Oppose Someone Else’s Trademark Application in New Zealand?

Yes. New Zealand allows third-party oppositions if you believe a trademark conflicts with your rights. If a third party applies to register a mark for similar goods or services that includes the primary or distinctive part of your trademark, you can oppose the application on the basis of confusing similarity, prior use, or likelihood of confusion.

Once a trademark is accepted by the office, it is published in the official journal for three (3) months. During this period, interested parties may file an opposition. The chances of success will depend on the specific facts and evidence in each case.

If you believe a pending application affects your brand, we can review your situation and guide you through the full opposition process in New Zealand.

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Is Trademark Use Required to Maintain Registration in New Zealand?

A trademark does not need to be in use in New Zealand in order to be registered. However, if the mark is not used for a period of three consecutive years after registration, it becomes vulnerable to cancellation actions for non-use brought by third parties. In practice, this means that while use is not required to obtain registration, continued use is essential to maintain the registration safely over time.

If at any point you need to prove use or respond to a non-use challenge, iGERENT will guide you through the evidence and documentation required to keep your trademark secure.

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Why Should I Trust iGERENT's Trademark Registration Service in New Zealand?

Choosing iGERENT means working with experts focused on transparency, reliability, and practical results.

  • Clear quotes including both official and service fees
  • Experience across startups, SMEs, and multinational brands
  • Consistent updates from filing to registration
  • Coordination with local representatives when required

See client feedback on our Testimonials page.

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How Can I Register a Three-Dimensional (3D) Trademark in New Zealand?

New Zealand recognizes three-dimensional (3D) trademarks, allowing you to protect distinctive product shapes and packaging when the shape itself identifies your brand. The Intellectual Property Office of New Zealand (IPONZ) requires that a 3D mark be capable of distinguishing your goods or services from those of other traders. For that reason, applicants must provide clear representations of the shape—usually from all angles needed to show its distinctive features.

If the shape is not inherently distinctive, IPONZ may request evidence of use to prove acquired distinctiveness in the New Zealand market. Non-traditional marks such as 3D trademarks are examined on a case-by-case basis, taking into account the specifics of each application. For further guidance and official criteria, you can consult the IPONZ website.

If you’re considering filing a 3D trademark in New Zealand, contact us for a free, no-obligation review of your case so we can assess your options and help you meet IPONZ requirements.