How Much Does It Cost to Trademark a Name or Logo?

Wondering how much it costs to trademark a name or logo? Trademark registration fees vary depending on the country, number of classes, and level of professional assistance required. Whether you're protecting a business name, registering a logo, or planning international trademark protection, understanding these costs helps you make informed decisions.

This guide compares official filing fees across major markets, explains potential additional expenses, and helps you estimate the cost of registering your trademark worldwide.

What Affects Trademark Registration Costs?

Before diving into specific pricing, let's explore the key factors that determine how much you'll pay to file for a trademark:

1. Number of Classes

Each trademark application must specify the goods and services your mark will cover, organized into "classes."

• Important: Each additional class requires a separate fee
• More classes = higher overall government costs
• Most small businesses register in 1-3 classes

2. Jurisdiction

Trademark fees vary significantly by country or region:

• Some offices charge higher filing fees
• Others add publication or examination fees
• Regional systems (like the EU) often provide better value for multi-country protection

3. Professional Assistance

Hiring trademark attorneys or agents typically costs:

• US $500–$2,000 (or local equivalent) for standard applications
• Fees vary based on complexity and location
• Services typically include application preparation, filing, and responding to office actions

4. Trademark Search & Clearance

Before filing, conducting a thorough search to ensure your trademark is available is essential:

• Comprehensive clearance searches cost US $300–$1,000
• Pricing depends on geographic scope and depth
• This investment helps prevent costly rejections and potential infringement issues

5. Maintenance & Renewal Fees

Trademarks aren't permanent without maintenance:

• Most jurisdictions require renewals every 10 years
• Budget for government renewal fees plus professional costs
• Failure to renew means losing your trademark rights

Trademark Registration Fees by Country

Below is a comparison of official trademark filing fees across six major markets, including the United States, European Union, United Kingdom, Canada, Australia, and China. These government fees provide a starting point for estimating trademark registration costs but do not include professional service charges.

The amounts shown represent official trademark filing fees and exclude professional service charges. Fees may vary depending on the filing method, application details, and any additional requirements. In China, the standard online fee covers up to 10 goods or services per class, with a surcharge of CNY 27 for each additional item.

Sources: USPTO, EUIPO, UKIPO, CIPO, IP Australia and CNIPA. Fees reviewed in October 2026. Always check the official websites for current rates.

International Trademark Registration Costs: How to Budget

The cost of international trademark registration depends on the countries where you want protection, the number of trademark classes, and the filing method. There is no single worldwide trademark registration fee. Under the Madrid System, applicants pay a basic fee plus applicable designation and class-related fees, while direct national applications follow each country's fee structure.

For a country-by-country estimate, explore iGERENT's international trademark registration services and the available filing options.

DIY vs. Professional Registration

• DIY approach: Saves on agent fees but increases risks of:
  • Missing critical deadlines
  • Encountering objections you're unprepared to address
  • Receiving narrower protection than you need
• Professional assistance: Higher upfront cost but provides expertise and peace of mind

The Value of Trademark Searches

• Before applying to trademark a business name, invest in a proper search
• A thorough clearance search ($300-$1,000) prevents wasting money on applications likely to be refused
• Searches also help identify potential infringement issues before they become legal problems

International Registration Strategies

• Madrid System: Offers streamlined filing across 130+ member countries
  • Requires a ""base"" registration in your home country
  • Involves its own fee structure (base fee + country designation fees)
  • Can reduce overall costs for multi-country protection
• Direct national filings: Sometimes more appropriate for specific countries or situations

Hidden Costs to Consider

When budgeting how much to trademark a name and logo:

• Translation costs for non-English speaking jurisdictions
• Power of attorney fees in some countries
• Responding to office actions or oppositions
• Monitoring and enforcement expenses

For most businesses, proper trademark registration provides essential protection that far outweighs the costs. The exact price to trademark your name or logo depends on your specific needs, international goals, and budget constraints.

For a full walkthrough of the trademark process, see How Do I Trademark a Name?.

Other Questions About Trademark Registration Costs

How Much Does It Cost to Trademark a Name?

The cost to trademark a name depends on the country and the number of classes of goods or services you want to protect. In the United States, USPTO filing fees start at US$350 per class, while an EU trademark application starts at €850 for one class.

These amounts cover government filing fees only. If you use a professional trademark registration service, additional fees may apply for preparing, filing, and managing your application.

You can compare the total costs, including official fees and professional assistance, on iGERENT's trademark registration pricing page.

How Much Does It Cost to Trademark a Name and Logo?

The cost to trademark a name and logo depends on whether you register them together or file separate applications.

A combined name-and-logo trademark may protect the specific design as presented, while separate applications for the wordmark and logo can provide broader, more flexible protection. However, separate filings generally involve additional government and professional fees.

The final cost also depends on the country and number of classes selected. Before filing, consider how you use your brand name and logo and whether you need protection for each element independently.

How Much Does It Cost to Trademark a Name Worldwide?

There is no single fee to trademark a name worldwide, because trademark rights are generally territorial. The total cost depends on the countries where you seek protection, the number of classes, and whether you apply through the Madrid System or file directly with national trademark offices.

International registration fees may include official filing charges, country-specific fees, and professional assistance. With iGERENT's international trademark registration service, you can request a tailored quote based on the markets where your business operates or plans to expand.