So you're finally going to take the leap and start that business you've been dreaming of. Great!
You have selected the perfect name for your product, but before you start using it, you will need to secure a trademark to protect your name. There are a few other steps to take. Read on to find out how to do a trademark search, and other important information about trademarks.
What You Need to Know About How to Do A Trademark Search
What Is A Trademark?
First, you should understand exactly what a trademark is. It's different from a copyright or a patent, although many people confuse the three terms. A trademark is a symbol, design, word or set of words used to identify the source of goods, and to distinguish those goods from those of other providers.
Does A Trademark Need to Be Registered?
No, you can use it even without registering. However, registering your trademark can provide certain advantages. Moreover, once your trademark if filed you will have protection from having third parties trying to register and have ownership of the name.
Search the Internet and the USPTO
The first step toward trademarking your goods or services is to make sure no one else is using the name. A trademark search will turn up this information.
If your proposed trademark is not in use, you're one step ahead. Even if the company or product name isn't 100% unique, however, don't panic. There are 45 classes of trademarks, and you may still be able to register a trademark as long as it's not already claimed by a company in the same class as yours.
Describe Your Product or Service
It's crucial to create a description of the product or service that you want to trademark. Not only must this description accurately portray your company's offerings, it must also be in compliance with the appropriate trademark authorities.
Use An Attorney
Trademarking is a legal process. Like most legal processes, it can be performed by a layperson, but in most cases it is handled with the assistance of a trademark attorney. Securing the services of a legal professional will help you complete the trademark application process quickly and with minimal effort on your part.
You're busy growing your brand-new business, so you don't have time to conduct extensive research into trademark law. Why not let someone who already has that expertise help you out?
Learn How to Protect Your Trademark
Another advantage of using a trademark attorney is protection against trademark infringement. If another business attempts to use your trademark, a lawyer can advise you, and help you take legal action if necessary. A trademark is good for a period of 10 years, but can be renewed indefinitely.
Have more questions about how to do a trademark search? Need assistance filing your trademark application? Contact the worldwide trademark professionals.
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