Trademark Registration

How to Trademark a Name and Why It Matters

How to trademark a name

In business, as in life, your name is all you've got. Okay, that might be a little dramatic, but it's not entirely untrue. Your name, symbol, and logo are central to who your business is. Your name, more than anything. It's up to you to protect it.

On that note, have you ever wondered how to trademark a name? For such an important step in your business plan, you really should be prepared.

Let's take a closer look at registering to protect your precious name, shall we?

UK and Commonwealth Trademarks

Commonwealth Image

The Commonwealth of Nations might seem to many as a historical rather than current artefact, especially to those outside it, and only mentioned in international news when one of the UK’s former colonies receive the visit of a member of the Royal Family, and yet it has implications for its members in many aspects of modern life – including the one that concerns us, trademark protection.

Why Do a Trademark Search?

Trademark search

A trademark search, also known as a trademark assessment report allows you to know beforehand the probabilities a trademark has of being successfully registered. Before you go ahead and invest your money registering a trademark, knowing the probabilities the trademark has of actually being registered will allow you to save time and money by not proceeding with a trademark registration that has little to no chance of registering.

Do I Need a Trademark? 10 Things You Should Know

Why registered a trademark

You may be asking yourself: do I need a trademark? We've got your know-all guide so you can get the answers you need to know. Read on to learn more.

Whether you’re starting a business, expanding your product line, or rebranding, it’s important to ask yourself — do I need a trademark for my business? There are a lot of factors to consider. As with any other intellectual property matter, it’s always good to check off all the boxes before going through the process or deciding it’s not necessary for your business. Here are 10 things you should know:

Who should own my Trademark?

Who should be my Trademark owner?

At first glance, this might seem like a completely pointless question. Of course I should be the owner of my trademark! But is it that simple?

At iGERENT, we not only provide our clients with information regarding the registration process in specific countries, we also help them define a global trademark strategy, and among the subjects that come up most often is the owner of trademark and who it should be. There are different aspects of this subject that future trademark owners must concern themselves with. 

Registered trademark symbols: Types, differences and uses

Registered trademark symbols

Although we are used to seeing these symbols everywhere, we have noticed that most people do not have a clear knowledge of their different uses and applications. What’s more, they don’t know how to write them. 

This is why we have created this brief guide, to avoid misunderstandings and above all so that you can learn how to write and use the Trademark™, Registered Trademark ® and Copyright©.

NOTE: If you end up having trouble writing these symbols, we advise you to simply copy them from this page. The best way to have them always at hand is to bookmark this article.

7 Things You Should Know About International Trademark Registration

International trademark registration

International trademark registration appeals more and more to businesses that are doing work around the globe. And with the rise of e-commerce and the digital marketplace, it is difficult to find a business that doesn't need protection. 

If you are considering international registration for your trademark, we can help.

7 Thing about International Trademark Registration

There are 7 things you need to know about trademark registration internationally. Let's find out what they are together:

Patent vs Trademark: What's the Difference?

Difference between patent and trademark

A common piece of advice liberally provided to all new or potential entrepreneurs by people in the know is to start by protecting their intellectual property. As recommendations go, it’s a sound one – intellectual property often represents a significant part of a business’ assets.

However, business gurus usually leave it at that and fail to provide any useful details on how exactly one should go about obtaining protection.

Luckily, this is exactly what we do at iGERENT. Without further ado, let’s get into it.

What Can Be Trademarked?

Trademark registration

Your business is growing and the quality of your products or services has already given your venture an edge over the competition. However, beyond continuing to do what you've been doing, that is, successfully growing your business, how do you maintain and bolster the integrity of your brand? More importantly, how do you increase brand awareness while solidifying your brand's place in any given market?

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