Amazon is a monster, but in the good sense of the word… This one-stop shop for everything you may need - and in most cases not - is the perfect meeting place for responsible consumers, shopaholics and sellers.
In this virtual marketplace that allows for the average Joe to compete face to face with big business, how can a seller, either small or large, get an edge over their cutthroat competitors? Well, the solution is simple… as always, trademarks (brands).