International Trademarks

What do Burger King and Target have in common?

Burger King and Target

One of our American clients wrote to us recently to tell us an interesting anecdote from his recent trip to Australia. During his trip, he decided to visit one of the traditional fast food joints to eat something, but when he entered into the restaurant – which he assumed was Australian – he realised that everything reminded him of a traditional chain in his home country, Burger King: the menus, design and even the colour scheme. 

Registered Trademarks and their Territorial Limitations

Trademark validity

Registered trademarks only grant protection in the country they are registered in, and its territorial dependencies in case these exist. As a general rule, having your trademark registered in one country does not prevent others from registering the exact same trademark in other countries or territories.

Subscribe to International Trademarks