Do you know which brands we remember most easily?

Famous trademarks and brands

Can you bring to mind the image of a brand from your memory even if you’re not a paying customer? Interestingly enough, consumers tend to remember certain famous logos, even if they have no connection with that brand. Do you have any idea why this might happen? And why are other less well-known brands not recognized by consumers?

What do Burger King and Target have in common?

Burger King and Target

One of our American clients wrote to us recently to tell us an interesting anecdote from his recent trip to Australia. During his trip, he decided to visit one of the traditional fast food joints to eat something, but when he entered into the restaurant – which he assumed was Australian – he realised that everything reminded him of a traditional chain in his home country, Burger King: the menus, design and even the colour scheme. 

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