China

Protecting and enforcing your trademark in China

TradeMark in China

Registering your trademark in China is the first step to protecting it. Although it is not an obligation, not doing so will more often than not prove to be a catastrophic error. Whether you sell or manufacture your products in China, not registering your trademark will leave you without protection and open to becoming the next victim of trademark squatting in China.

I have my product’s trademark registered in China, is there anything else I should do to protect my business? Yes.

Colors in trademarks - To claim or not claim

Color claim

Registering to protect one’s trademark is a must for any business. When determining what to register and how, the analysis is usually and wrongly limited to determining the following:

What should you register as a trademark

Determining the products or services for which one should register the trademark

Trademarks and China – Preventing a Great Wall of Laments

How to register a trademark in China

There is no point in expressing the importance of China's economy. With an estimated population of 1.4 billion and the fact that an immense portion of the world’s goods are being produced and shipped from China, trademark owners should be marching to protect their trademarks in mainland China, Hong Kong and Macau.

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