Trademarks and the Amazon Brand Registry

Trademarks and Amazon Brand Registry

Amazon is a monster, but in the good sense of the word. This one-stop shop for everything you may need - and in most cases not - is the perfect meeting place for responsible consumers, shopaholics and sellers.

In this virtual marketplace that allows for the average Joe to compete face to face with big businesses, how can a seller, whether small or large, get an edge over their cutthroat competitors? Well, the solution is simple: as always, trademarks.

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