Colors in trademarks - To claim or not claim

Color claim

Registering to protect one’s trademark is a must for any business. When determining what to register and how, the analysis is usually and wrongly limited to determining the following:

What should you register as a trademark

Determining the products or services for which one should register the trademark

Trademarks and Amazon’s Brand Registry

Amazon's Brand

Amazon is a monster, but in the good sense of the word… This one-stop shop for everything you may need - and in most cases not - is the perfect meeting place for responsible consumers, shopaholics and sellers.

In this virtual marketplace that allows for the average Joe to compete face to face with big business, how can a seller, either small or large, get an edge over their cutthroat competitors? Well, the solution is simple… as always, trademarks (brands).

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