Google Spoke: This is Not What You Are Looking For

Google Logo

Any entrepreneur, or owner of a new business, will face great uncertainty when launching a project, and this uncertainty might come from very unexpected sources, like for instance one of Google’s practices.

A client contacted us recently to request a trademark search in the United States. The client, who wishes to remain anonymous, had already started using a trademark that they liked and wished to get our advice regarding registration.

7 Things You Should Know About International Trademark Registration

International trademark registration

International trademark registration appeals more and more to businesses that are doing work around the globe. And with the rise of e-commerce and the digital marketplace, it is difficult to find a business that doesn't need protection. 

If you are considering international registration for your trademark, we can help.

Trademark Priority: Should I Claim it?

Trademark priority

Although claiming priority for a trademark application is possible in most countries in the world, it might be one of the least wisely-used tools available to trademark applicants. While some of the big-name corporations’ in-house IP departments have made an art out of the use of the priority claim for their trademark strategies, in general, the process remains poorly understood. 

Registered Trademarks in Daily Language

Generic trademarks

Aspirin, Kleenex, velcro, hoover, post-it... Chances are, you have used at least one of these words during the last week – maybe even the last day. What else do they have in common? They all are – or started out as – trademarks. You likely knew that about Google and Kleenex, but did you have any idea that “heroin” had started out as a trademark belonging to Friedrich Bayer & Co at the end of the 19th century?

Watch out for Trademark Spammers and Frauds

Trademark spam

The increasing number of trademark government offices that are uploading trademark information to publicly accessible government databases has been a positive step in furthering awareness of the importance and interest that trademark owners should have in protecting their marks. It allows, among other benefits, for greater transparency, offering trademark holders easy access to their trademark information and enabling them to monitor their marks without necessarily having to go through a local attorney or agent. However, like in most things, with the good comes the bad.

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