Brand Protection

Registered Trademarks in Daily Language

Generic trademarks

Aspirin, Kleenex, velcro, hoover, post-it... Chances are, you have used at least one of these words during the last week – maybe even the last day. What else do they have in common? They all are – or started out as – trademarks. You likely knew that about Google and Kleenex, but did you have any idea that “heroin” had started out as a trademark belonging to Friedrich Bayer & Co at the end of the 19th century?

Watch out for Trademark Spammers and Frauds

Trademark spam

The increasing number of trademark government offices that are uploading trademark information to publicly accessible government databases has been a positive step in furthering awareness of the importance and interest that trademark owners should have in protecting their marks. It allows, among other benefits, for greater transparency, offering trademark holders easy access to their trademark information and enabling them to monitor their marks without necessarily having to go through a local attorney or agent. However, like in most things, with the good comes the bad.

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