Brand Protection

What Is Cybersquatting and How Can It Affect A Trademark?


It can take less than 5 minutes to register a domain name online, for a fee that can be as low as $10. However, in a world of "first come, first served," many things can go wrong – and they often do. As we all know, not everyone acts in an ethical manner.

What happens when someone registers a domain name to profit from someone else's brand? The short answer: the brand suffers. 

If you want to learn about cybersquatting, and what it means for trademarks, keep reading.

Colors in trademarks - To claim or not claim

Color claim

Registering to protect one’s trademark is a must for any business. When determining what to register and how, the analysis is usually and wrongly limited to determining the following:

What should you register as a trademark

Determining the products or services for which one should register the trademark

Google Spoke: This is Not What You Are Looking For

Google Logo

Any entrepreneur, or owner of a new business, will face great uncertainty when launching a project, and this uncertainty might come from very unexpected sources, like for instance one of Google’s practices.

A client contacted us recently to request a trademark search in the United States. The client, who wishes to remain anonymous, had already started using a trademark that they liked and wished to get our advice regarding registration.

7 Things You Should Know About International Trademark Registration

International trademark registration

International trademark registration appeals more and more to businesses that are doing work around the globe. And with the rise of e-commerce and the digital marketplace, it is difficult to find a business that doesn't need protection. 

If you are considering international registration for your trademark, we can help.

7 Thing about International Trademark Registration

There are 7 things you need to know about trademark registration internationally. Let's find out what they are together:

Match Your Businesses Domain Name with its Trademark

Trademarks and domain names

When you want to sell your products or services online or to plan an online strategy you need a domain to your web. And this one must be representative of your business.

It's very important that trademarks and domain names work together in order to generate a good online identity.

Trademarks and domain names


A trademark is any sign capable of being represented graphically and allows consumers to associate determined products and/or services with a specific trader, provider or source.

Trademark Priority: Should I Claim it?

Trademark priority

Although claiming priority for a trademark application is possible in most countries in the world, it might be one of the least wisely-used tools available to trademark applicants. While some of the big-name corporations’ in-house IP departments have made an art out of the use of the priority claim for their trademark strategies, in general, the process remains poorly understood. 

Registered Trademarks in Daily Language

Generic trademarks

Aspirin, Kleenex, velcro, hoover, post-it... Chances are, you have used at least one of these words during the last week – maybe even the last day. What else do they have in common? They all are – or started out as – trademarks. You likely knew that about Google and Kleenex, but did you have any idea that “heroin” had started out as a trademark belonging to Friedrich Bayer & Co at the end of the 19th century?

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