Is your brand an image, a logo, or an imagotype?

Imagen del post sobre lo que es un logotipo

It is very common to hear most people using the term “logo” to refer to the graphic and visual element that represents a brand. But in reality, this is not entirely correct. Not everything we see as a brand image is the same. Do you know what a logo is and how it is actually identified?

There are different visual elements that represent a brand, so each new branding project should be well planned before starting on the design. Keep in mind that the public will identify your brand through this visual element.

Is your logo yours or the designer's?

Is your logo yours or the designer's

Most companies hire brand design services from a freelance or a design and advertising agency when they need to improve their image and create a solid corporate identity to connect with their audience and improve their online reputation. 

So far so good. But what happens with those creations? Do you know exactly who owns the rights to them, the client or the designer? 

What Is Cybersquatting and How Can It Affect A Trademark?

Cybersquatting

It can take less than 5 minutes to register a domain name online, for a fee that can be as low as $10. However, in a world of "first come, first served," many things can go wrong – and they often do. As we all know, not everyone acts in an ethical manner.

What happens when someone registers a domain name to profit from someone else's brand? The short answer: the brand suffers. 

If you want to learn about cybersquatting, and what it means for trademarks, keep reading.

Google Spoke: This is Not What You Are Looking For

Google Logo

Any entrepreneur, or owner of a new business, will face great uncertainty when launching a project, and this uncertainty might come from very unexpected sources, like for instance one of Google’s practices.

A client contacted us recently to request a trademark search in the United States. The client, who wishes to remain anonymous, had already started using a trademark that they liked and wished to get our advice regarding registration.

7 Things You Should Know About International Trademark Registration

International trademark registration

International trademark registration appeals more and more to businesses that are doing work around the globe. And with the rise of e-commerce and the digital marketplace, it is difficult to find a business that doesn't need protection. 

If you are considering international registration for your trademark, we can help.

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